If you call yourself a Progressive and wish to help the cause, you need to change your breakfast habits and go “all Kellogg’s”.
All right, I know you are into health foods, organics and stuff like that but sometimes you just have to “take one for the cause”. As many of you already know Kellogg’s & Co are the ‘good guys’ in a fight with the alt-right, racist and white nationalist leaning Breitbart.com website and publishing empire.
Back on November 29th, Kellogg’s decided to pull all of its advertising from the Breitbart site. Kellogg’s said that Breitbart readers are not (quote): “aligned with our values as a company”.” The New York Times describes Breitbart News as an organization with (quote): "ideologically driven journalists" who turn out material that has (quote): “... been called misogynist, xenophobic and racist". Breitbart played a big role in supporting the Donald Trump presidential campaign.
Shortly after the election, a number of advertisers pulled advertising from the site, including Kellogg’s, Allstate, Nest,Target, Earthlink, Warby Parker and SoFi. In retaliation Breitbart has launched a #DumpKellogg’s petition and has called for a boycott of Kellogg’s products. As of the beginning of this month, more than a quarter of a million people had signed the petition. And, in a perversion of language and logic, that would make George Orwell spin in his grave, Breitbart claims that Kellogg’s move is un-American, bigoted, is a violation of freedom of speech... and that the move hates on its 45 million readers.
Advertising Executive Scott Rothstein told the Reuters News organization that Breitbart’s charges are ridiculous saying that (quote): “I think Kellogg’s is perfectly within their rights to choose where they want to run advertising”
So, I think the Progressive/Liberal community should do a counter launch with a #ThankyouKellogg’s petition and encourage folks to buy more Kellogg’s products. There are dozens of products to choose from… from Special K to Corn Flakes to Eggos to Pop Tarts.
For the really, really serious Progressive foodies out there, you can buy the Kellogg’s stuff and not eat it… just donate it to your local food bank and it becomes a win, win situation for everyone.
And, for the animal loving Progressives out there, Tony the Tiger will be delighted!
This is a community action that each person can do quietly or loudly, depending upon your politics. An uptick in the purchase of Kellogg’s products at local places like Freshtown, Price-Chopper and Hannaford would definitely be noticed by the company and would be a reward for companies that do the right thing.
Make Kellogg’s the breakfast of Progressives!